Introducing… Melbourne label Rouda.

Capturing the essence of child-like inspiration whilst thoughtfully balancing surface pattern with form, Rouda is a harmony of playful charm and effortlessness through simple styles with a hint of tongue in cheek.

The debut range from the textile designer Megan McNeill and her independent label Rouda is proud to present the debut SS 14 collection Positive/Negative.

“I knew I wanted to create something quite clean and fresh for my first collection, so keeping the palette quite restrained was very important,” says Megan. “I feel that the crisp black and white colours were most appropriate with the concept of light and shadow. Rouda is really about showcasing the prints on the garments, so clean lines and simple shapes have been combined with the playful prints to compliment each element.”

While Positive/Negative reflects minimalism, the range offers a rare duality of both comfort and sophisticated style. Featuring long flowing silk dresses alongside more cropped length dresses, printed linen culottes, as well as simpler linen raglan shirts and skirts. Combined with accessories featuring the wide brimmed tie up cap and printed bucket hat.

We can't wait to see more of this fashion newbie.

Photography / Danny Cohen
Creative Direction / Courtney Owen 
HMU / Lee Graham
Models / Olympia & Ruken Sahin
Stockists / Monk House Design & Dagmar Rousset

Rouda will be available online from late October.

http://www.rouda.com.au