Pascal Alexander is one of those rare designers who is concerned with removing elements of design rather then adding them. Blank space doesn’t scare him, like it does others.
It seems he also has a connection with the past, this newfound concept of what we see as “retro” or “vintage.” Imagery that is nostalgic for another era of graphic design, for high waisted short shorts and bad science fiction.
Pascal Alexander also designs posters centred around (life-changing) techno artists such as Ame and Marcel Dettmann (Osgut Ton), sticking with the serious nature of the music, and the minimalism inherent in music such as Dettmann’s to create posters that suit the atmosphere and the vibe evoked by the artists. He captures exactly what the music is supposed to be about: quite simply, the music. No scene, no pretensions. Just music.
His poster design represents this to a tee: it’s all hidden in the subtext, in the font usage and arrangement of letters. It makes you want to know more, to go see Efdemin play to a small crowd or an enormous packed out club. It evokes the spirit that Berghain was founded on: love, appreciation, respect and creativity.
Words / Ruby Giles