Áron Filkey's work tickles the brain something silly. The Hungarian graphic designer is a big believer and practitioner of post digital culture, meaning that he tends to emphasise the human side of digital things in the images he creates.

Filkey favours analogue and hand-made processes of creation where the physical object exists in the real world, and not just through the digital experience. Size, shape, texture, weight, all essential in the communication of the designer's final message. Physicality is just as important as content.

Playful, absurd, semi-surrealist, Filkey's work reflects the kind of beautiful mess that only a human hand is capable of achieving. Through his collaboration with photographers, directors and visual artists, Filkey takes his post digitalist belief to new levels. His print design is extremely intelligent, playing clever tricks with the viewers' eyes, it's impossible not to appreciate the good humoured genius behind his work. However, his creative endeavour goes beyond the physical and digital, always questioning the relationship between the two spheres.

In his posters we see digital typography being distorted by body part cutouts, missing faces, noses, arms, etc. We see posters, within posters, which also concentrate on the physicality of obejcts. We see folded corners. We see the constant layering of images and meanings, the handy work of a "hands on" human artist - human imperfection displayed digitaly.

In his art direction, Filkey continues to play with post digitalism in an upside down way. Models bodies are positioned and digitally altered to look like three headed mutants, elastic women, back to front people. Similarly, his set design work is playful and defiant of the laws of physics, giving the impression that actors, models and products are living inside a screen.

Reflecting on the impossibility of escaping from technology through humanity in this day and age, and vice versa, Àron Filkey's work is thoughtful, original, and wonderfully fun.

Words / Ana Gomides

http://www.aronfilkey.com/