SHOOP was founded in 2011 as a sports meets street wear label. Sweatshirts, shirts and tracksuits are the basic pieces of the collection, grouped by different themes or patterns. Unisex clothing, simple patterns, easily adaptable to all bodies, fabrics that can be worn by men and women.
And the FW 14 collection stays true to this aesthetic.
SHOOP FW combines elements of Chicano style and the 2000ʼs, this collection also has a futurist vibe. The sporty aesthetic is maintained through items like the reversible parka and bucket hats.
The most interesting part of the collection is the prominent 'Glitch' pattern. This pattern was obtained accidentaly when the computer of the designers crashed while they were working on new designs, creating an image that became a strong element of the collection.
FW also includes a t-shirt in collaboration with Japanese label Raid System Tokyo.
Photography / Matias Uris
Hair & Makeup / Alexander Juango Ibarrola
Models/ Javier Gil-Casares @Success Models Paris & Pati Vaquerizo