When we look to fashion brands we often look in the places we know and love. Milan, Paris, New York, London; there is always something brewing in our beloved fashion capitals, but a unique brand from the heart of Seoul, Korea has risen, and will become a staple for fashion lovers in 2014.

Low Classic thrives on minimalistic colours and soft fabrics to create modern, yet youthful clothing. First established in 2009 by Lee Myeong Sin, Hwang Hyun JI and Park Jin Sun, Low Classic is the result of discussion between three people all with backgrounds in fashion buying and of course, designing. The label has crafted quite a name for itself since its inauguration, having now created many wonderful collections that embrace their initial minimalistic approach to fashion, through clean lines and fresh cuts that look wonderfully elegant when put together.

Their latest SS14 collection has unique written all over it. Whilst utilising their signature minimalistic style, Low Classic decided to independently release their collection in the middle of Choog Ang High School in Seoul. “[This] SS14 collection is inspired by Hellen Van Meene’s photograph collection, which reflected on the confusion of puberty. This season’s collection portrays the memory of school; defiance during puberty and self-identity under strict regulations and crosses the borderline between street and high fashion.”

As the look book says, the new collection draws inspirations from those formative years where you are taught to discover yourself, whilst also being told to follow strict rules. This confusing theory that education tends to derive from is reflected in the use of a very youthful idea of high fashion.

With a tendency to blend together street with high fashion, which incidentally is what many youths are doing in the fashion world, Low Classic have embraced their youth and have given purity an intimidating edge.

Words / Lauren Payne

http://www.lowclassic.com