Cool, clean, crisp; these are all descriptors that are often used in modern design. Though how well do they really suit the garments in which they have been used to describe when really they have just been used because they are intriguingly vague and hint at some awareness of contemporary style? Often is the answer you’re looking for. But sometimes, just sometimes, the vagueness is replaced by a conscious understanding of what cool, clean and crisp really mean in a fashion environment, and the results are more exciting than your average plain white two-set.

Alina Pedko – founder of Queensland-based label IINCO and all round PITCH fave – is someone who has a firm handle on what it means to design ‘cool’ clothing that actually is cool, up-to-date with current aesthetics and (drumroll for the fundamental of modern design) functional.

Since its inception, IINCO’s easy-breezy approach to dressing for both the modern, fashion-conscious woman and the too-cool-for-school-so-I’ll-ride-my-skateboard gal about town has maintained synonymy with this idea of cool, clean and crisp. Toying with transparency (note: transparency is always cool. Fact), pale hues and both ends of the silhouette spectrum, Pedko has again surpassed the notion that black is the only fashion that matters with a new collection: HI SUMMER.

Again utilising the pale shades by which she has gradually grown locally renowned for, shape and gender-based design – the constant tool for industry debate of recent times – are pushed further away from previous explorations with new lengths, colour and shape blocking, raised necklines and an athleticism that lends itself to both sides of gender-specific fashion.

It’s our kind of seasonal high.

http://www.iinco.bigcartel.com/

Photography / Josh Dowdle
Model / Shimma Marie
All clothing from the IINCO ‘Hi Summer’ collection