"Taking the strong identity and codes of the brand, the installations were inspired from Japanese minimalism and vitality. Both timeless and contemporary, the design rhymes the silhouette of Sonia by Sonia Rykiel, between urban sensuality and reworked traditional codes."

That's what French design studio, Bonsoir Paris, and photographer, Charlie Engman, had to say about the look book and film they created for the recent ready-to-wear collection from Sonia by Sonia Rykiel's. Careful composition give each look interesting angles that your eyes are guided by the movement through lines and white space. Always suckers for the softer tones, the colour palettes has our eyes crying with joy.

It may just be our favourite campaign of the season!

Fashion / Sonia Rykiel
Set & Graphic Design / Bonsoir Paris
Photography / Charlie Engman