HANSEN & GRETEL
Androgyny isn’t a new topic in the fashion industry. In the last few years alone Australia has been showered with faces and fashion capturing the androgynous edge of slightly off-centre mod-chic. However it’s Hansen & Gretel’s creative director Ainsley Hansen’s ability to translate this edge into clothing for the best of us that’s got the Australian label poised for extensive appeal.
The pieces, whilst “not overtly pretty” remain “feminine in shape,” a contribution to the avant-garde appeal of the brand, founded in 2012, which sets it apart in the industry, where point of difference is at the core of a label’s endurance.
Enter Hansen & Gretel’s Best Before capsule collection, “created with an opposing story in mind translated through the boy vs. girl idea.
“This collection gives our customer an introductory taste of what the brand stands for and where Hansen & Gretel is heading. We pride ourselves on developing garments that are timeless, with simple quirks.”
References of such quirks that are stylistically reflected in Hansen & Gretel’s said play on the conformist notion of separate gender dressing are displayed throughout the collection.
Petite florals, candy stripes and classic monochrome artfully exhibited on shirts, shorts and tees – as well as the occasional graphic print and denim piece – are only the start of the garments filtered through both the men’s and women’s ranges, with the odd individual piece marking the only distinction between masculinity and femininity in Hansen & Gretel’s latest Summer display.
But what of the future for this new cult trademark in Australian fashion?
“We are intensifying nationally, and always looking forward to new opportunities. Moving forward we plan to establish and place more focus on our menswear line. We want to be recognised as a brand that people look to for a twist on current trends.”
Get ready boys and girls.