ETRÉ CÉCILE
We don’t know what it is with Parisian inspired fashion at the moment, but we’re jumping on the subtly sexy and impossibly cool bandwagon. Enter Etre Cécile; a London-conceived fashion label stretching its creative influence across Europe and the United States. Launched by four individuals with the united vision of creating a unique, original t-shirt collective, Etre Cécile remains a subject of mystery in the evolving fashion industry through the anonymity of the founders (we bet they’re incredibly attractive and ride around on gearless bicycles after their morning caffeine fix. But, you know, it’s just a hunch. A gal can dream can’t she?). The ‘Cécile’ in Etre Cécile isn’t a mere old coincidence either. Based on the grandmother of one of the founders – an Irish born artist who lived in a 1960s Paris and loved a good animal print – Etre Cécile has managed to reinvent Los Angeles t-shirt culture for the contemporary fashion savvy individual.
Etre Cécile introduces a more sophisticated staple of the designer wardrobe to the market, as opposed to adding to the commonalities of carelessly created and mass consumed stretch cotton squares with a few holes in them for necessary body parts. And it’s amusing to think that with the same simple reinventions that Etre Cécile have interweaved into their creative direction, the casual sector of the fashion industry could garner some serious cool cred rather than we-wear-it-because-there’s-nothing-else-and-who-really-cares-it’s-a-t-shirt mentality towards functional design. In their AW13 collection, graphic printed tees, skivvies, quilted leather, reinventions of the street hoodie and metallic geometrics adorn casual silhouettes. But these don’t come along by themselves. Paired with references to classic androgyny with structured navy and black separates with a knife pleat here and there cutting through the mistaken identity generated through ‘basic’ clothing, the what would first read as simple clothing transforms into something complex through its conventionality. And it’s the same in the PS14 showcase; an array of functional cotton tees and separates decorated with graphics galore and finished with a reference to Woody Allen or a bulldog motif here and there to continue the evolutionary story of ‘Cécile.’ And what a story it is.
http://www.etrececile.com
Etre Cécile introduces a more sophisticated staple of the designer wardrobe to the market, as opposed to adding to the commonalities of carelessly created and mass consumed stretch cotton squares with a few holes in them for necessary body parts. And it’s amusing to think that with the same simple reinventions that Etre Cécile have interweaved into their creative direction, the casual sector of the fashion industry could garner some serious cool cred rather than we-wear-it-because-there’s-nothing-else-and-who-really-cares-it’s-a-t-shirt mentality towards functional design. In their AW13 collection, graphic printed tees, skivvies, quilted leather, reinventions of the street hoodie and metallic geometrics adorn casual silhouettes. But these don’t come along by themselves. Paired with references to classic androgyny with structured navy and black separates with a knife pleat here and there cutting through the mistaken identity generated through ‘basic’ clothing, the what would first read as simple clothing transforms into something complex through its conventionality. And it’s the same in the PS14 showcase; an array of functional cotton tees and separates decorated with graphics galore and finished with a reference to Woody Allen or a bulldog motif here and there to continue the evolutionary story of ‘Cécile.’ And what a story it is.
http://www.etrececile.com
