Etre Cécile introduces a more sophisticated staple of the designer wardrobe to the market, as opposed to adding to the commonalities of carelessly created and mass consumed stretch cotton squares with a few holes in them for necessary body parts. And it’s amusing to think that with the same simple reinventions that Etre Cécile have interweaved into their creative direction, the casual sector of the fashion industry could garner some serious cool cred rather than we-wear-it-because-there’s-nothing-else-and-who-really-cares-it’s-a-t-shirt mentality towards functional design. In their AW13 collection, graphic printed tees, skivvies, quilted leather, reinventions of the street hoodie and metallic geometrics adorn casual silhouettes. But these don’t come along by themselves. Paired with references to classic androgyny with structured navy and black separates with a knife pleat here and there cutting through the mistaken identity generated through ‘basic’ clothing, the what would first read as simple clothing transforms into something complex through its conventionality. And it’s the same in the PS14 showcase; an array of functional cotton tees and separates decorated with graphics galore and finished with a reference to Woody Allen or a bulldog motif here and there to continue the evolutionary story of ‘Cécile.’ And what a story it is.