EXCLUSIVE: NATTOFRANCO SS15
We bring you a French/Japanese fusion exclusive with the latest from label Nattofranco. The second collection from this new-gen brand is titled 'Ni'– which means two in Japanese– and is all about that 'cool kid' vibe.
The SS 14/15 line speaks of reveries based on sci fi Japanese art works from the 70's and 80's by artists such as Peter Sato and Shusai Nagaoka. The head designer and creative director behind the label, Noemie Sebayashi explains the feeling and concept behind the collection, something that is always extremely thought through and elemental in the design process for her.
"I wanted to express the recurring fantasy of the female body, the cult of the athletic chair. I gave the suggestion of sensual body parts by connecting the dots on the prints."
Like the first collection from Sebayashi's Nattoranco line 'Itchi'–one in Japanese– this collection has a noticeable sportswear aesthetic, but the different prints and new cuts show a clear progression from the brands beginnings of t-shirts and jumpers. Sebayashi agrees it is a sports line due to both the garments forms and material choices but we see it as much more than that.
"It is a sport line due to the loose shapes and material choices; I've used training rugby jersey fabrications and breathable motocross fabrics," she says.
Indeed it's a sports uniform for all the cool kids pulling off those 90's chill vibes, and undoubtedly that's why Sebayashi has entered this collection into the Vfiles Made Fashion competition.
This brand and our new girl crush are bound to do great things.
We heart Nattofranco.
We heart Noemie Sebayashi.
Photography / Palden MacGamwell
Creative Direction / Noemie Sebayashi
Model / Esther Boiteux
Assistant / Signe Rosenkrands
Words/ Jamie-Maree Shipton