Turbo Yulia's AW 13/14 collection is a dazzling trip to a futuristic circus, evoking the heady lightness of youth and potential.
Ulia, the designer and creator behind the Moscow based label, states that the collection is about ‘cosmic rangers and computer games, infantility and futurism’ and cites her main influence as ‘artificial digital reality.’
These outfits of lacquer caps, cartoonish vinyl leather spikes and psychedelic 3D prints of ponies frolicking are what the cool kids would be wearing on Mars. Ulia’s homage to youth is created through soft pastel tones, the models all wear a look of innocent naivety, at odds with the extremity of their holographic costuming.
Her standout AW 13/14 collection is like a David Bowie performance clashing with the 1990s New York club kids. Her futuristic visions at once almost nostalgic for the vinyl plasticity of the 90s, her designs creating the same sense of carefree fun; cemented by accessories such as caps emblazoned with slogans such as ‘wow.’
Ulia describes her inspiration as ‘a luminescent digital universe existing out of any social dimensions.’ These are the clothes of the future, the clothes of a post-apocalyptic 2050. Turbo Yulia dares to step forward into an unknown universe.
Words / Ruby Giles