MARTIN NIKLAS WEISER
Oh Berlin, you never cease to offer us creative sustenance. Introducing Martin Niklas Wieser – Berlin original and design extraordinaire – and he’s here to teach us a lesson or two in reserved cool.
Hailing from the German incubator for modern design, Wieser’s self-titled label catering to both male and female design is everything we’ve seen before, but like nothing we’ve ever seen. Essentially, this kid is the real deal; a reformer of existing fashion design, redefining the concept of simple dress, in the process redefining what constitutes practical and, most importantly, desired creative direction. And it begins and ends with white in his AW 13/14 collection.
Silk, satin, cotton and leather are cut and moulded around the human form, seamlessly slotting into the exaggerated sculpture of recent designer trends. Incorporating Nike wares as a supporting feature in reference to sportswear’s influence on global fashion, the aesthetic that resonates as a result is highly stylised, functional minimalism. Fresh takes on dressing with separates for guys and gals alike leaves the initially confronting prospect of a clinical aesthetic open for personal interpretation; a blank canvas of sorts. That is after all what fashion is for is it not? Do you think Anna Dello Russo pounds the global pavements with fur on her feet and cherries on her noggin for the pleasure of anyone more so than her own? Allowing the clothes to maintain relevance through enduring design is something that is often lost in the more is more attitude of creative direction. But Mr Wieser is just too clever to let that cloud artistic judgement.
And for that, we thank him.