IINCO x HOLLY RYAN
Photography / Rachel Dray
Hair & Make-up / Yazzi Williams
Assistant Stylist / Grace McBrierty
Model / Chelsea @ Division Models
Now one would ordinarily think that finding a concrete backdrop and a few lush trimmings through the streets of ever-so-slightly eastern Brisbane would be like finding spices in a souk – not a difficult task. But easy, as we’ve discovered, isn’t always that much fun, and so on the morn of the collaboration shoot between Aussie labels IINCO and Holly Ryan, the long, windy, concrete paths overrun with leafy canopies were navigated to capture the wares of one of Queensland’s most promising new design talents and another who has grown adoringly familiar.
The silver and jewelled pieces hailing from the Ryan name that sit pretty atop fingers, wrists and necks have become a cornerstone in the adornment sector of the Australian industry, all delicately embellishing the human form under the incandescence of the summer sun on our shoot. But it’s the workings of Gold Coast-based designer Alina Pedko of IINCO that had us all swooning. Describing IINCO’s aesthetic as “clean,” Pedko’s presence in the local fashion industry from indefinite to instantaneous can be attributed to the stylishly sheer and oh-so cheeky tendencies of the designer. Progressing “better than expected” since its launch in early 2013, the sheer quality that has upheld IINCO as a brand to watch happened naturally and for no particular reason. “It’s just something I picked up and haven’t been able to put down,” says Pedko of IINCO’s use of on-trend sheer textiles. “Sheer detailing has become quite a strong signature for IINCO.”
“I love sourcing for unconventional materials and textures. Fabrication plays a big role in the process of design and that alone is enough to inspire me and my creative direction,” continues Pedko. And how lovely something of the unconventional nature can be when it is trimmed with more traditional methods of beautifying the female body. White lace attached to a sheer crop, black metallics, classic stripes (but not in the way you imagine) and simple white sheers teasingly transparent in their overt lack of mystery. And with an ‘Australian Made’ label attached, there’s a feel good factor that comes with it all, though some are disbelieving. “When I say Made in Australia the normal reaction is ‘wait, what?’ I guess most people are only just discovering that it is an achievable option,” says Pedko. Yet it still remains a difficult process for the solo manufacturer, an aspect that contributes to the genuinely surprised reactions and ultimate support of the IINCO customer. The fight between on and offshore manufacturing is something that has crossed the mind of Ryan also, fair grounds for Pedko’s wares to intersect with the silversmith in editorial land. “I’ve been a long-time fan of Holly Ryan,” Pedko gushes in response to the importance of collaboration in the creative sphere. “It’s great to join forces.”
What’s next, who knows? But you’ll want to stay tuned.