GRUNDTNER & SöHNE, the independent Austrian menswear-retailer, present their first magazine entitled KRAFT.

The magazine, or zine if you will, not only showcases the steezy threads stocked by the store, but also some killer interviews. From words with rapper Yung Lean, to artist Clemens Wolf, designer Matthew Miller, artist Sia Kermani and a short story by Mario Stolevski, the content packs a punch. The cover artwork is also a stand out, created by visual artist Kim Laughton.

It's the GRUNDTNER & SöHNE Spring/Summer lookbook that is the main standout of the printed pages however. This season’s leitmotiv is paradoxes, thereby the lookbook takes on the paradoxical element created by stock- and advertising photos, which rarely reflect the truth, and plays with this juxtaposing images of holidays. This generated hyper-reality creates an suitable, and enticing canvas for the bright and colorful spring/summer selection.

The magazine was created in collaboration with photographer Daniela Trost and layout designer Benjamin Zivota.

You can grab you copy from their website–who said glossys were dying?

http://www.grundtnerundsoehne.com

Words/ Jamie-Maree Shipton