EXCLUSIVE: NO DECISIONS
Endless possibilities. No decisions.
'NO DECISIONS' stands for maximum diversity and unconventional answers. The complex surface is made of crochet and knitting technics. The minimalist shape of the pullover is perfect to combine with different styles.
Endless possibilities. no decisions.
Sophie Schönemann, who generates the designs of NO DESICIONS, graduated from Fashion Design in Hamburg and has started the Master Courses of Fashion Design in Berlin.
NO DECISIONS was part of the first term of her master degree where Schönemann was challenged to create a garment using a simple shape and a complex surface that would construct highly individual knits.
Schönemann teamed up with Hamburg based Stella Richter for the set design and collection imagery. Richter is a graphic designer and the founder of Magasin, a magazine concept store made for the modern reader that seeks more in magazines than just killing time.
All garments / Sophie Schönemann
Photography & concept / Stella Richter
Model / Eva Statz
Hair & MU / Angelique Waltenberg.