JF & SON
A grand mix of textile design and high-end fashion has occurred in one of the United States’ most inventive fashion brands. JF & Son began in 2007 as a textile design consultancy with Jesse Finkelstein and Katie King at the helm. The agency soon grew into its own retail fashion label, after unveiling a retail location in 2009 on the Lower Eastside of the thriving Manhattan City.
With its range of bold and uniquely patterned women’s and menswear, JF & Son explored the dynamics of design through fashion with their clean A-line skirts, bold colours and light fabrics, and have proved that they are more than just your typical fashion label. Though the retail store closed its doors in 2012, JF & Son continued to thrive through distribution and focusing on its latest collections.
JF & Son have created a wonderful reputation for themselves and last year, The Museum Of Art and Design (MAD) in New York City gave the label a three-month residency at the museum, where they were able to explore fashion and textile design in an intellectually thriving environment.
“JF & Son will utilise MAD not only as a venue for the presentation of new work, but equally as importantly as an apparatus for the development of new trajectories.” Jake Yuzna, MAD’s Manager Of Public Programs explained in 2013.
A major breakthrough saw JF & Son discover how their consumers could become apart of the design process, expanding the boundaries of modern fashion. The pair asked their Twitter followers to describe items of clothing whilst tagging @jfandson, and after receiving some astounding responses, they sent the tweets to the JF & Son production team created a collection of items from the various descriptions.
“We’re going to stay out of it in terms of deciding what’s going to get produced. It will be up to us to figure out how to fit everything together and display it as a collection.”
The new collection is now on display at The Museum of Arts and Design, New York.
Words / Lauren Payne