Sofia Lind has a way with design that covers many mediums and sees no limits. Each project she undertakes, no matter the theme or concept, turns out aesthetically beautiful and unique.
Lind explains it's her interest in mixing old school media such as ink, aquarelle end oil drawing, with digital design that led her to her new ideas and uses for her style of design. She also says her style reflects an ease that comes from humour; "I like to think that humour has a big part in graphic design, maybe not that kind of obvious humour but more like an subtle one".
Through her diverse range of mixed mediums it's only a natural progression that her themes be diverse as well– tackling design, art and books are all within Lind's comfort zone.
"In my latest project 'Why We Love Green Plants' I am trying to understand why some trends grow so large. Im trying to connect the the green trend with fashion and thats why I ended up creating the clothes.
Another example of my mixing media is 'Swimsuits'. I had been drawing a swimsuit using a canvas program and the print is I was using derived from oil paintings. I love to take many laps and layers in my projects, and see what will came out; from flat paintings to 3D programs."
She does note however that what she feels makes a project interesting is when there is space left for viewers to make their own opinions and draw their own conclusions on the work.
"In my project 'The Green Thread' which is about finding your way, I tried to make the reader create their own story. My starting point was the topography, a reference to guidance and if I can make one person think about what they want in life I'm happy."
Indeed Lind's work makes us think and feel a range of things. most notably that her work is wondrous.
Words / Jamie-Maree Shipton