There can literally be no doubt in your mind that Yoboh Studio is the coolest design studio in the world. One can’t help but be sucked into their bright pop art aesthetic, which is inhabited with cute and slightly garish creatures such as paint -covered skunks, cheeky skeletons and sinister mushrooms.
If at first the designs seem disordered and erratic, a sense of symmetry soon becomes clear. Most of the pattern-work follows a simple grid: perfect for use on skateboards or packaging. Their collaboration list is impressive, with brands such as Nike, Red Bull, Adidas and Converse jumping at the chance to get a piece of this brightly coloured universe.
With 90s inspired imagery and a motif of psychedelics (repeated patterns of tab-like grids, magic mushrooms and acidy colours) these designs would have any gnarly skater dude at his knees. Yoboh has been heavily influenced by pop and underground culture, traces of everything from food packaging, to graffiti to childhood stickers are evident in their designs.
Yoboh continues to remain original in an Internet land of derivative work, and brightens the gaps in the world with cheeky cartoon faces and splashes of block colour.
Words/ Ruby Giles