Equipped with an innate ability to transform a space through her unique and thoughtful eye, Marsha Golemac’s decision to deep dive into the world of creative direction and styling was one that we’re ever so grateful for.
Filled with an overwhelming urge to create, Golemac made the all-or-nothing decision to leave her successful career in product development in search of doing the thing that really made her tick. “I quit without a plan; a genuine step into the unknown. It was a definite learning curve entering into a new industry, I found that my thought process was a bit different and that there were industry formulas that didn’t resonate with me. I made the decision pretty quickly to do my own thing and believe in my ideas. It’s working, thankfully.”
Now a Melbourne-based full-time creative, Golemac specialises in styling, installations and creative direction. What sets her work apart is her fresh and uninhibited take towards everything she puts her hand to. Refined, clean and often more than first meets the eye, Golemac’s styling goes beyond simply creating something that looks good; she expresses a concept with meaning and interest that becomes translated through the objects and products she employs.
“I strive to create images that encourage curiosity... I love the idea of turning nothing into something powerful,” she says.
With clients like Gorman, Menske, The Design Files, Incu, and Est Magazine, it's apparent Golemac’s aesthetic is able to transcend categorisation and resonate with a variety of businesses and publications. “Working with individuals or clients who are open to change is by far the greatest pleasure. That first conversation with a client is the door to so many possibilities. It’s exciting.”
Presenting a sharply keen world of straight lines and considered shapes that both appease the eye and narrate to the mind, Golemac is steadfastly moving forward in her practice and continuing to build an unwaveringly high calibre of work.
Words / Sarina Meuleman