Stylist / Megha Kapoor
Make Up / Megan Harrison
Female Model / Siobhan O'Keefe
Male Model / Zachery McPherson
Ah, Melbourne, with your clever hipsters and caffeine scented alleyways graphitised to artistic magnificence with solvents and acrylic polyurethane, are one of a kind. But alas, our hipsterness and dexterity with paint cans has not always garnered us global fame. And fame comes in many forms, as we are discovering in the ‘Z’ generation, where kiddies on their iPads live streaming the intricacies of suburban teenagerdom and spending their afternoons hacking are effectively forcing a renewed approach to innovation and idea development as a wealth of knowledge becomes available at the fingertips of anyone and everyone worldwide. Scary? Yes. But the need for good old fashioned design and production is not completely lost. And Australia has generated some serious credibility in recent times for innovation in the creative industries, in the less-so-glamorised division of timepiece design no less. Granted, it hasn’t always been this way. Those nifty Danes got onto it back in the 1980s when Australia was coming to terms with equal love and celebrating the success of the first test tube baby. But we’re catching up, and have landed on-par with the best with AARK Collective.
Driven by the desire to create and innovate, AARK Collective has managed to generate industry awareness with the simple formula of good idea plus carefully considered production practices and quality materials manufactured on a small, supervised scale equals honest representations of clean, classic and fashionable design. AARK Collective aim for a harmonious mix of design, functionality and aesthetic worth in each timepiece, inspired by an appreciation for geometry and founded on grounds of trust and passion for minimalist detail. Believing that quality begins with raw material and finishes with a kinetic connection between wearer and ware, AARK Collective timepieces are made with components including 316L surgical grade steel, Italian calfskin and Quartz movements created in Japan, all of which are compiled into a single object after rigorous testing to certify reliability against the unpredictability of life’s hustle and bustle. It’s these foundations that have AARK Collective set to pick up fans across the nation, one bubble gum watch at a time.
The latest AARK Collective collection is available here: http://aarkcollective.com