Founded only last year in Prague, OBJEKT Studio’s work is excitingly fresh. Most notably they make impressive and innovative use of digital technology. If eyes really are windows to the soul, yours will be sent into a state of trance after looking at their work. Constantly using the fluid and direct lines that digital technology has to offer, and placing them against backgrounds that could be paintings done by human hands or captured designs of mother nature, OBJEKT Studio’s work is somewhat surreal, otherworldly.
In ‘Sacrifice’ for example, the backgrounds have a feel of the futuristic to them. Black and white images that could be photographs from outer space are foregrounded by geometric shapes and unswerving lines. This kind of composition, which is repeated throughout their work, is reminiscent of a vision from the past of what the future looks like.
These persistent juxtapositions of past and present, digital and analogue appear to be thematic of the idea that things are not/cannot be grounded in this day and age. With the digital era comes the impression that nothing can exist in a specific time and space. The result is a series of oppositions: OBJEKT Studio’s work is challenging yet peaceful, ambiguous yet definite, unknown yet familiar.
Perhaps this familiarity the viewer feels coming face to face with their work is a result of the bipolarity we experience in everyday life; especially in regards to coming to terms with the reality of digitalism. Essentially, OBJEKT Studio’s work is made up of memory and/or objects we already know, but which are organised in extremely original ways.
OBJEKT Studio specialise in print design, graphic design, cover design, visual communications and brand identity. Ultimately, these guys are connoisseurs in portraying the concept that there is great beauty to be found in all kinds of contradictions.
Words / Ana Gomides