Dylan McDonough seems like a person who endeavours to get the best out of every situation, to see the world in fractals of colour and information and to absorb and create anything he can.

As a graphic designer, it’s hard to move beyond familiar design territory. Everything starts to feel a little hackneyed, a little like it’s all been done before. And this is where designers like Dylan step in, to inject the graphic design industry with a boost of ingenuity and youthful exuberance.

A master of branding and re-inventing himself, Dylan’s portfolio includes design favourite The Young Ones Magazine, The Monash Museum of Art and a wide variety of commercial brands. His skill lies in the way he can meld colours, shapes and minimalism to create new forms of typography and design that somehow, still seem exciting and new.

He works with what seems like a pastel palette, however nothing about his work seems kitsch or overdone. Everything just seems to fall into place, seemingly effortless, the way good design does. And that in itself is a way to measure good graphic design, the more natural and inherently right it looks, the more effort and work is probably behind it.

http://dylanmcdonough.com.au

Words / Ruby Giles