1984
What is with the French? They have their slashie mix of minimalist and provincial creative direction, incredibly chic monochrome wardrobes and unattainably perfect figures (please note, the book French Women Don’t Get Fat marketed to the world in a bid to educate Western culture as to how to live a Parisian existence is a fallacy – the French can do it and only the French). Something else that the French seem to be superior at is fashion. Whether it was eighteenth century Marie Antoinette and her tumultuous love affair with luxurious extravagance, the Belle Époque or Madame Chanel, the title of the primary world fashion city owned by Paris isn’t out of place in the current century, however refined, pared back and more accessible it may be. Milleneufcentquatrevingtquatre (or 1984 for those of us who can’t speak French) is one of the newest additions to this historic industry platform, and it’s making beautiful waves through the industry.
Launched in 2009 by designers Amélie Charroin and Marie Colin-Madan, 1984 brings together a love of textile development and colour innovation on silk, cashmere and cotton scarves. Woven and screen printed in Rhone-Alpes, the development process of 1984 is just as exhaustively manufactured as the manufacturing process itself. Both Charroin and Colin-Madan have a hand in researching, developing designs and liaising with their carefully selected manufacturers from their Lyon base. And the results are simple: exquisitely detailed reincarnations of artistically influenced colour, shape and line in pieces as equally contemporary as they are resemblant of the traditional purpose and decoration of a scarf.
Competing against international conglomerates of the accessories circuit, one may think that there is no room for a small textile developer in the motherland of individualism and design innovation (and scarves. Ahem, Hérmés). But having been dubbed the “Hermes for the Tumblr generation,” there’s little doubting 1984’s relevant presence on the fashion scene with their modern take on traditional adornment. Come on, go graphic. You know you want to.
http://www.milleneufcentquatrevingtquatre.com/en/
Launched in 2009 by designers Amélie Charroin and Marie Colin-Madan, 1984 brings together a love of textile development and colour innovation on silk, cashmere and cotton scarves. Woven and screen printed in Rhone-Alpes, the development process of 1984 is just as exhaustively manufactured as the manufacturing process itself. Both Charroin and Colin-Madan have a hand in researching, developing designs and liaising with their carefully selected manufacturers from their Lyon base. And the results are simple: exquisitely detailed reincarnations of artistically influenced colour, shape and line in pieces as equally contemporary as they are resemblant of the traditional purpose and decoration of a scarf.
Competing against international conglomerates of the accessories circuit, one may think that there is no room for a small textile developer in the motherland of individualism and design innovation (and scarves. Ahem, Hérmés). But having been dubbed the “Hermes for the Tumblr generation,” there’s little doubting 1984’s relevant presence on the fashion scene with their modern take on traditional adornment. Come on, go graphic. You know you want to.
http://www.milleneufcentquatrevingtquatre.com/en/
