“Originality Surpasses Gender”
Many fashion labels these days have a focus on either women’s or men’s fashions–the labels who surpass these gender walls however are fast becoming the sought after labels as they are able to produce a wider variety of pieces.
Unisex label Sketcharound is one fashion house that is giving men and women across the globe pieces that don’t conform to gender restrictions. Here, a woman can either purchase a piece specifically tailored for her gender, or purchase a piece tailored for men that will give her outfit a new edge that only a unisex brand can provide.
Sketcharound began only last year with two Hong Kong-based fashion designers sharing the same vision of creating casual clothing that focuses on iconography and purity of form. The label has since released a SS 14 collection and a FW 14 collection, and both seem to share the same aspects of inventive casualwear.
Sketcharound’s general vision is to challenge the conventions of casual street wear by blending innovative ideas with chic materials to create a final product that is both distinctive and simplistic. Both collections seem to share a similar take on modern street wear with a mostly monotone colour palate and clean lines that make each piece stand strong.
The FW 14 collection tends to focus on the unisex aspect by showing each new piece side by side rather than on models. Each piece is innovative and pushes the boundaries by using unconventional outer seams, contrasting stitching and vivid trims. These elements make the entire collection stand out from other unisex labels and give Sketcharound the unique edge that buyers seek.
Words/ Lauren Payne