THIS IS THE UNIFORM
The art of dressing. That’s right; I said the ‘art’ of dressing. Not the ‘process’ of dressing or the ‘need’ to dress, but the art of it; the artistry of stringing together shape, textile and colour and rendering them aesthetically pleasing. Dressing is as much a cultural thing as it is an aesthetic practice. It’s a commonality; it revolves on the axis of control over the excitement of self-expression versus the supposed necessity for restraint in the public forum. Dress is a contradiction; a vain obsession and an objective power, a competition for individuality and the pressure to conform. But really, it’s about the separation of these clashes, acknowledging the potential extremes and pushing them until they become central to the overall cause.
Based in London, conceptual fashion newcomer This Is The Uniform explores the systems and rules of dress. Focused on the industry’s seeming obsession with context, This Is The Uniform centralises stereotype and human perception in each collection, the most recent of which exudes the technical attributes of quality, functionality and fit that is synonymous with names much older than its own. Designed, sourced and manufactured in Great Britain, This Is The Uniform’s collection 002 continues to critically examine fashion whilst still valuing its place within the industry. It is, for some part, a contradiction in itself; a new fashion label more technically advanced and industry savvy than most of its peers. And yet it remains youthful, fresh in the face of the constant struggle to maintain design originality through a dedication to maintaining and improving its envelope-pushing brand aesthetic.
Laser cutting makes an appearance in collection 002 alongside tops, crops and youth-fuelled frilly socks. Clinical looking and multi-functional dresses, skirts and coats – both solid and sheer – come into play, whilst collection 001’s bottom and nipple baring sheer delights make a resurgence in a reconsidered and slightly more grown-up palette of nude, navy, black, white, blush and soft metallic. References to androgyny come about more predominantly through pants in all kinds of tailored precision, whilst a reinvention of the bodysuit in provocative transparency maintains the notion that fashion should challenge the norm. And really, what is fashion if it is not just a little bit provocative?
http://thisistheuniform.com
Words / Grace McBrierty
Based in London, conceptual fashion newcomer This Is The Uniform explores the systems and rules of dress. Focused on the industry’s seeming obsession with context, This Is The Uniform centralises stereotype and human perception in each collection, the most recent of which exudes the technical attributes of quality, functionality and fit that is synonymous with names much older than its own. Designed, sourced and manufactured in Great Britain, This Is The Uniform’s collection 002 continues to critically examine fashion whilst still valuing its place within the industry. It is, for some part, a contradiction in itself; a new fashion label more technically advanced and industry savvy than most of its peers. And yet it remains youthful, fresh in the face of the constant struggle to maintain design originality through a dedication to maintaining and improving its envelope-pushing brand aesthetic.
Laser cutting makes an appearance in collection 002 alongside tops, crops and youth-fuelled frilly socks. Clinical looking and multi-functional dresses, skirts and coats – both solid and sheer – come into play, whilst collection 001’s bottom and nipple baring sheer delights make a resurgence in a reconsidered and slightly more grown-up palette of nude, navy, black, white, blush and soft metallic. References to androgyny come about more predominantly through pants in all kinds of tailored precision, whilst a reinvention of the bodysuit in provocative transparency maintains the notion that fashion should challenge the norm. And really, what is fashion if it is not just a little bit provocative?
http://thisistheuniform.com
Words / Grace McBrierty
