LE CREATIVE SWEATSHOP
Located in the heart of Paris, however, Le Creative Sweatshop is living proof that the city is no little old grand-mère, but a sight of inspiration for a number of extraordinarily original creatives. The studio started with a fateful encounter between Julien Morin and Mathieu Missiaen in 2009, whose very different backgrounds result in a remarkably productive and entrancing exchange of ideas.
Le Creative Sweatshop’s aim is to provide originality and quality. They are now working on numerous platforms, including staging, event scenography, visual identity, display design and fashion photoshoots. What I find most fascinating about these guys is their constant use of handcrafted pieces. “Most pieces are handmade which gives them a humbly precious and fragile stature.”
In ‘We Love Plastic’, Le Creative Sweatshop experiment with the extensions and limitations of the material in a fresh way. For the first of these projects the materials used are listed on their website as “Polystyrene, PMMA, light, concrete, plaster, and cola.” Just reading these ingredients makes us tingle with curiosity for the end result of this seemingly magical potion. It consists of spellbinding photographic images of hand made objects, some of which are familiar to us (dentures), and others that are engaging minimalist sculptures (the white pieces). All of which are placed in dreamy and unlikely compositions.
In the second part of the project, we encounter the material being carefully manipulated by forces of nature, such as heat and water. This creates a marvelously futuristic colour palette, which is enhanced by sculpted mirrors and crystals, and contrasted against odd choices of objects, such as a lonesome bagel.
In an age of mass production, plastic is something we are surrounded with in everyday life. From our television sets, to kitchen utensils to the clothes we wear. By portraying this material in beautifully photographed sculptures, Le Creative Sweatshop makes us think about what surrounds us in an extremely cool way. The dream of being Frenchy stands stronger than ever.
Words / Ana Gomides