STUDIO TOOGOOD
Words by Christine Morgan
Flicking through the astonishingly broad array of projects that make up Studio Toogood’s portfolio, it becomes obvious that they live up to their name. Founded in London in designer and interiors stylist Faye Toogood, the studio works across disciplines in exhibition, interior and event design and creative consulting.Their pop-up installation, ‘The Hatch’, at the London Design Festival delighted visitors who were greeted by movable blocks inspired by the wild colours and playful shapes of the infamous Memphis movement.
Partnering with high-profile clients including Vivienne Westwood, Comme des Garçons and Alexander McQueen, Toogood is given the creative freedom to bypass the ordinary. Even the title of ‘interior designers’ doesn’t perfectly describe the extravagant spaces they create – from flooding a department store roof to intimate performance art events, the Studio Toogood team can create an experience like no other. Their immersive installations go beyond furniture and props, enlisting actors, costumes, sound and light to draw visitors into a unique world.
When working on projects where every detail of colour and form is taken into consideration, a certain perfectionism can be forgiven. Which is why it’s not surprising to learn that Toogood herself has branched out into design, with a collection of furniture, lighting and accessories perfectly matched to her particular aesthetic. Balancing form and function, discipline and whimsy – whatever your medium, Studio Toogood can be added to the inspiration file.
http://www.studiotoogood.com/
Flicking through the astonishingly broad array of projects that make up Studio Toogood’s portfolio, it becomes obvious that they live up to their name. Founded in London in designer and interiors stylist Faye Toogood, the studio works across disciplines in exhibition, interior and event design and creative consulting.Their pop-up installation, ‘The Hatch’, at the London Design Festival delighted visitors who were greeted by movable blocks inspired by the wild colours and playful shapes of the infamous Memphis movement.
Partnering with high-profile clients including Vivienne Westwood, Comme des Garçons and Alexander McQueen, Toogood is given the creative freedom to bypass the ordinary. Even the title of ‘interior designers’ doesn’t perfectly describe the extravagant spaces they create – from flooding a department store roof to intimate performance art events, the Studio Toogood team can create an experience like no other. Their immersive installations go beyond furniture and props, enlisting actors, costumes, sound and light to draw visitors into a unique world.
When working on projects where every detail of colour and form is taken into consideration, a certain perfectionism can be forgiven. Which is why it’s not surprising to learn that Toogood herself has branched out into design, with a collection of furniture, lighting and accessories perfectly matched to her particular aesthetic. Balancing form and function, discipline and whimsy – whatever your medium, Studio Toogood can be added to the inspiration file.
http://www.studiotoogood.com/
