MARTA VELUDO
Fashion week is always an exciting time for fashion-oriented people the world over. Whether it’s in Paris, Milan, London or Melbourne, Fashion Week is always an important calendar date and seeing the newest collections first hand is an experience only a handful of people get to enjoy.
Barcelona Fashion Week had a very unique collection debut on its runway. A collaboration between a sporty fashion house and geometric graphic designer, Barcelona Fashion Week was blown away by the new “Hot Snow Patrol”collection from Barcelona-based fashion house Krizia Robustella.
The fashion house describes themselves as “sports deluxe” mixing the most comfortable sportswear with the luxurious patterns and designs that you would not see in many other collections. Comfort is definitely the most important thing for the label, with all collections being designed using cotton fabrics that you can wear constantly throughout your day.
With pale reds and blues mixed with monochrome geometric patterns, “Hot Snow Patrol” takes you on a nostalgic trip to the ski fields of the 1980s - building snowmen, throwing balls of ice and of course gliding down your favourite ski tracks. The various shapes printed on the puffy ski jumpers and sweatshirts were created by graphic designer Marta Veludo, who specialises in the straight and scattered.
With her own store through Bigcartel, Veludo has various stationary products and pieces of clothing, showing her delicate eye for colour and geometrics. Her designs will take you back the days of shoulder pads and fuzzy hair and mixed with the ski suits of Krizia Robustella, you have a wonderful collection of winter warmers.
Veludo tends to collaborate with other designers and companies, however these partnerships showcase a very different side of fashion that many designers have not ventured into. Many designers stick to creating collections for the everyday or the formal, but with “Hot Snow Patrol” we have an exceptional collection of ski suits and winter sportswear that will be essential for the upcoming ski season in the southern hemisphere.
http://www.martaveludo.com
Words / Lauren Payne